Monday 4 June 2012

Leading Five Countries in the European Wear & Tear Parts Market 2011–15


While the general trend in mature markets is for declining average mileage in lieu of higher vehicle ownership ratios per household, the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of wear and tear parts on an annual basis.

Features and benefits
• Achieve revenue growth by understanding the forecast sales of wear and tear parts by country and adjust business development plans to suit.
• Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in each country and why.
• Improve your product mix and hence revenues by gaining insight into what types of wear and tear part are proving popular, by country and region.
• Formulate market share and channel share objectives for your company using our product and distribution data.
• Develop new strategies to sell your products by understanding where premium and budget brands are most popular, and why.

Your key questions answered
• Which countries have the highest penetration of brake drums and shoes?
• Which countries are displaying the highest growth rates for brake drums/shoes versus disc/pad setups?
• What are the consumer behaviors regarding retailer and component brand selection in the European wear and tear parts market, by component and country?
• What are the market shares of the key distribution channels for the various wear and tear parts, by country?
• What is the average annual spend by consumers on wear and tear parts by component and by country?

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Report Details:
Published:  May 2012
No. of Pages: 208
Price: Single User License – US$3995                  Corporate User License – US$9988
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Major points covered in Table of Contents of this report include:
• OVERVIEW
Introduction
Key findings
Falling average mileage and motorists' prudence are market depressants
Increasing demand for raw materials from emerging markets is adversely affecting global prices
Movement toward lighter vehicle use will have a distinct effect on the future brake replacement market
Cost-effectiveness overrides loyalty in the brake market
Extended lifespan of catalytic convertors detrimental to replacement rates
Failing economic conditions support the deferral of exhaust maintenance
Shock absorbers: a small market with a large value that is expected to fall
Volume is the main driver behind the windscreen wiper market across the leading five countries
Technology will shape the future of starter batteries, but replacement rates will fall in the interim
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus on profit-based sales as volume will continue to fall
Focus marketing strategies on tradesmen and retailers rather than consumers
Independent garages offer the biggest sales opportunity for the independent aftermarket
Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
Consider regional climates when anticipating the cadence of demand for service parts
Consider the long-term implications of technological advances
Look beyond saturated home markets
Executive summary
Brake components
Catalytic converters and exhaust systems
Other wear and tear components

• UK

 GERMANY

• SPAIN

• ITALY

• FRANCE

• APPENDIX

• List of Tables

• List of Figures

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