Tuesday, 20 March 2012

Innovation Centring on Consumer Need to Drive Growth in Home Care

The economic downturn proved challenging for home care, with cheaper brands offering strong innovations at lower prices triggering a round of price promotion, making it difficult to drive value growth. Consumer demand in emerging markets is increasingly reflecting that of developed markets as they seek more specialised products. Going forward, brands perceived as good value for money, with a regionally diverse presence, are expected to drive strong growth.
Growth in Western markets is almost entirely dependent on successful product launches and marketing campaigns, due to market maturity. Despite these difficulties, Western markets remain key, as consumers have higher spending power. North America and Western Europe combined are projected to post over US$1.4 billion in absolute growth between 2010 and 2015.

Home Care Market

Emerging markets are growing fast, as increasing incomes prompt consumers to expand their cleaning regime and to embrace more sophisticated products. Consumers are becoming increasingly savvy, and manufacturers are having to adapt their products to meet regional preferences.
Why buy this report?
 * Get a detailed picture of the Home Care market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment, the market’s major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.
Published: March 2012

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