UK Foodservice Market Survey 2012-2013

This report analyzes how marketing through social media, marketing budget, impact of consumer review websites, food blogs, and food photography are set to change in 2012-2013. This report provides the reader with a definitive analysis of the role of social media networking, consumer review websites, and food blogs. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorised by sector, revenue, and senior level respondents.

Key Features and Benefits

• Reflects the principal trends regarding the utility of social media that will shape the UK foodservice industry in the next 24 months.
• Forecasts the possible changes in marketing budget trends of foodservice operators in social media networking and consumer review websites, and lists key marketing and promotional channels.
• Examine the key benefits and leading challenges of social media in the UK food service industry with respect to company, turnover, and senior level respondents.
• Identifies what are the key social media websites in the UK foodservice industry.
• Observes the key consumer review websites and examines the authenticity of the contents provided by them.

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Report Details:

Published: June 2012

No. of Pages: 95

Price: Single User License – US$2000              Corporate User License – US$6000

Key Highlights

• The survey results reveal that overall, 45% of respondents consider social media 'significantly useful’, while 38% identify social media as 'slightly useful’. Significantly, the wide reach of social media and networking at minimal cost allows operators to reach audiences they might have overlooked through conventional marketing methods. Furthermore, if used intelligently, social media brings brand recognition and appeal, which makes it more useful than marketing through conventional methods.

• Overall, 45% and 38% of respondents from profit and cost sector companies respectively, consider social media in UK foodservice 'significantly useful’, whereas 42% of respondents from the cost sector and 38% from the profit sector consider social media networking only 'slightly useful’. Interestingly, the similarity in the opinion of both groups is striking, considering the basic differences in business models of profit and cost sector companies, wherein profit sector companies are expected to be more aggressive in using social media, given their focus on profit and costs.

• The survey reveals that 'Facebook’, 'Twitter’, and 'LinkedIn, with 82%, 71%, and '55%’ of responses respectively, are the top three social media websites. Facebook had over 900 million active users until April 2012, while the UK alone had 30 million active users till February 2012. Furthermore, 49% of the UK population uses Facebook, making it a lucrative channel for consumer interaction and communication. 

• Responses reveal that only 4% of UK foodservice operators refer to online review websites 'every time’, whereas 23% of respondents visit consumer review websites 'very frequently’.  Additionally, 40% of respondents agree that they only 'visit as required’, while 19% 'rarely visit’ consumer review websites, and 9% 'never visit at all’. Overall, 63% of respondents either visit online review websites vey frequently or only as required.

• Overall analysis reveals that 'Tripadvisor.co.uk’, 'Scores on the Doors’, and 'UK Restaurant Guide’ are the top three consumer review websites with 33%, 19%, and 13% of mentions from respondents respectively.

Major points covered in Table of Contents of this report include:

1 Introduction

2 Executive Summary

3 Social Media in the UK Foodservice Industry

4 Consumer Review Platforms in the UK Foodservice Industry

5 Food Blogs and Food Photography in the UK Foodservice Industry

6 Appendix

List of Tables

List of Figures

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Austrian Foodservice Market to 2016

The report provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Austria’s business environment and landscape.The Austrian Foodservice report is a study of the dynamics of foodservice industry in light of the difficult economic environment. The report describes the effects of macroeconomic changes, demographic shifts, technology involvements, operators’ trends, and regulating condition on foodservice sales in the country.

The foodservice market in the country experienced a slowdown due to subdued demand and low transaction levels in 2009 as a result of downturn. However, Austria recovered steadily from the recession, which provided the strong platform for foodservice sector to grow steady.The sluggish growth in foodservice sales is expected in 2012 due to subdued demand in the country. Canadean expects foodservice sales to grow during the forecast period on account of a steady economic growth, demographic changes, and tourism growth, which is expected to support demand in the leisure, retail, healthcare and restaurant channels.

Key Features and Benefits

• This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Austria.
• This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Austrian foodservice market.
• This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week across nearly 50 sub-channels.
• This report provides highly granular future forecasts and historic market data to aid market and strategic planning.
• This report will help you to assess the impact of economic recession and recovery on foodservice market growth.

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Report Details:

Published: May 2012

No. of Pages: 193

Price: Single User License – US$3200              Corporate User License – US$9600                         

                                                 

Key Highlights

• The annual disposable income per capita increased from EUR17,968 in 2006 to EUR20,004 in 2011, at a CAGR of 2.17% and it is expected to increase at a CAGR of 2.05% to reach EUR22,139 in 2016. The further rise in the annual disposable income per capita will increase the sales in the sector.
• During 2010, the slowdown in the unemployment rate had a positive effect on the disposable income. The annual disposable income witnessed a positive annual growth of 1.8%, accounting for US$228.9 billion in 2010, which had given a positive upturn to foodservice industry.
• Changing demographics such as age distribution patterns, the rising number of the aged population, and increase in ethnic diversity have often reinforced their impact on foodservice industry. The smaller household size and increased working population are other socio-demographic factors impacting the foodservice industry.
• These increases in obesity, heart disease cases and other related disease have encouraged many to evaluate their eating habits and to adopt the healthier lifestyles.
• Consumers are purchasing organic and low processed food for their perceived health benefits.

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