Market Opportunities and Business Strategies in Private Label Branding in Brazil

Private labels accounted for a market share of 3.8% in Brazil in 2007. This figure grew by 0.7% during the review period to reach a market share of 4.5% in 2011. The global financial crisis led to consumers becoming more value-conscious. Brazilian consumers have become more willing to try private label products at the expense of branded products in order to save on their grocery expenditure.

The growing share of organised retail in Brazil meant that retailers continued to improve on the quality of their private label products and started marketing them between the leading and discounted brands. While the low cost of private labels continued to be the key driving factor, manufacturers started entering the premium market by offering high value products. Over the forecast period, private labels are expected to record positive growth and be driven by consumer demand for high-value products.

There is an increasing trend of collaborative product development in the Brazilian market. As a part of this trend, companies are involving consumers in product development activity. Some of Brazil’s key private label product categories include paper napkins, paper towels, alcoholic drinks, carpet cleaner and disinfectant.

Brazilian Private Label Market

Published: March 2012
No. of Pages: 39
Price: Single User License: US$1950         Corporate User License: US$5850
                              
 
Scope
•    This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in Brazil
•    It provides an overview of key global markets for private label
•    It provides comparison of private label market share in Brazil with Latin American countries and with the key global markets
•    It provides historical shares for the Brazilian private label market for the report’s 2007–2011 review period and forecast figures for the 2012–2016 forecast period
•    It highlights the consumer, business and economic factors driving the private label market in Brazil
•    It covers a summary on the key challenges facing the private label market in Brazil
•    It details the business strategies of private label brands by retail store formats
•    It discusses the key emerging product strategies in the Brazilian private label market
•    It compares the pricing strategy adopted for private label products in key categories
•    It outlines the purchasing habits of Brazilian consumers by age-group across branded and private label products
•    It outlines the future outlook for the Brazilian private label market
•    It profiles the major retailers in the private label market in Brazil

Major points covered in Table of Contents of this report include:

1 Executive Summary
2 Market Size and Forecast
3 Key Trends and Drivers
4 Brand Positioning and Target Segment – Strategies and Initiatives
5 Future of Private Label in Brazil
6 Challenges
7 Case Studies
8 Appendix

List of Tables
List of Figures

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Consumer Appliances in Egypt

The Consumer Appliances in Egypt market research report includes:
•    Analysis of key supply-side and demand trends
•    Detailed segmentation of international and local products
•    Historic volumes and values, company and brand market shares
•    Five year forecasts of market trends and market growth
•    Robust and transparent market research methodology, conducted in-country

 Our market research reports answer questions such as:
•    What is the market size of Consumer Appliances in Egypt?
•    What are the major brands in Egypt?
•    How was category performance been affected by current economic climate?
•    How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?
•    Gain competitive intelligence about market leaders
•    Track key industry trends, opportunities and threats
•    Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Appliances market research database.

Egypt Consumer Appliances Market

Published: February 2012
Price: Single User License – US$2400
 

Egyptian revolution affects the whole year’s appliances consumption
The January revolution had a negative effect on all areas of consumption in the country. This effect was not only limited to the first quarter of the year, but was felt across the whole year. Appliances consumption experienced fluctuations all year round. However, people did not stop consuming either large or small appliances. Whenever the economy seemed to be stable, people were encouraged to purchase appliances. However, when there was any sign of conflict, people held back on making purchases until the economy became more stable again. Although 2011 had its ups and downs in terms of consumption, in the end, it saw positive growth rates on the previous year.

Increasing demand for cheap products
Unstable political conditions in the market affected consumers’ willingness to make purchases. Consumers started to limit their purchases to the most-needed and lowest-priced products. Small appliances were the most-affected categories by this trend. For large appliances, consumers were still price sensitive. However, unlike with smaller appliances, consumers were not prepared to risk paying a large amount of money for something seen as being low quality and/or not guaranteed to perform well. Credit payment for large appliances was preferred to making cash payments. Credit payments in instalments increased consumers’ ability to continue purchasing large appliances. As buying decisions became harder to make for most consumers they explored different distribution channels and carefully studied prices.

Major points covered in Table of Contents of this report include:
•    Consumer Appliances in Egypt - Industry Overview
•    EXECUTIVE SUMMARY
•    KEY TRENDS AND DEVELOPMENTS
•    MARKET INDICATORS
•    MARKET DATA
•    SOURCES
Consumer Appliances in Egypt - Company Profiles
•    Bahgat Group in Consumer Appliances (Egypt)
•    B-Tech in Consumer Appliances (Egypt)
•    El Araby Group in Consumer Appliances (Egypt)
•    Kiriazi Group in Consumer Appliances (Egypt)
•    Olympic Group SAE in Consumer Appliances (Egypt)
•    Shams Ltd in Consumer Appliances (Egypt)
•    Universal Group in Consumer Appliances (Egypt)
•    Dishwashers in Egypt - Category Analysis
•    HEADLINES
•    TRENDS
•    COMPETITIVE LANDSCAPE
•    PROSPECTS
•    CATEGORY DATA

Explore Comprehensive Table of Contents available in the report @ http://www.reportsnreports.com/reports/147989-consumer-appliances-in-egypt.html

Consumer Trends in the Suncare Market in the UK , 2011

This report provides the results for the Suncare market in the UK from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

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http://www.reportsnreports.com/reports/143496-consumer-trends-in-the-suncare-market-in-the-uk-2011.html
Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.
• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Explore Comprehensive list of more than 90 Tables & Figures available in the report Consumer Trends in the Suncare Market in the UK , 2011.